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As most of you know, my beloved city of Amarillo is under a bit of scrutiny this week for the selection of a logo that looks similar to the logo of Emaar Properties….and, by “looks similar to”, I mean “looks exactly like.” The Amarillo Globe News recently issued a challenge to come up with a new logo for the city. Brilliant idea. Of course, I’m always happy to help out my city. Challenge accepted. I present to you my totally original ideas:

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Wait a sec. Perhaps we should just keep our existing logo and create a new slogan. Here are some thoughts:

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For any of you lovely people who would like to actually help out the city and enter the contest, I encourage you to do so. Email your entries to newmedia@amarillo.com. I would love to if I could. Design/marketing is not my spiritual gift.