As many of you are aware, we have quite a lot of things going on in our life in 2020 (well, we’ve always had a lot going on…but especially in 2020). Yes, I’ve recently released my book; but despite this blog and my social media accounts functioning as annoying and repeated pop-up ads for my book (sorry, it’s the only way I know how to market it), my little book is actually one of the least important things in our world this year. Sure, I’d love for it to do well; but our son’s ongoing health issues continue to be our priority (the book was written prior to his health issues).
I hate promoting things, especially myself. 1) I’m not good at it. 2) It makes me uncomfortable. So, when the time came to market my book, I studied as much as I could in an effort to, well, not fail miserably. Perhaps some of the lessons I learned will help you in your marketing efforts. Here are 5 Facebook marketing tips that will hopefully improve your own marketing endeavors.
I’ve run across a few things over the past couple years that have made my life easier, more efficient, and/or generally more enjoyable. Today, I’m passing along these things to you. I hope they improve your life as well. You have very likely heard of some or all of these things; but I’m posting the list anyhow, because I’ve been surprised by how many people in real-life conversations have not heard of many of these items. Oh, and none of these are paid endorsements. I don’t do those.
That, in a nutshell, describes year 2019. We began the year navigating a super weird world of viral internet fame. Our stupid old van opened the door to a number of interesting opportunities. One such opportunity was authoring a book based on our adventures in our viral van. I wrote a rough draft, found someone crazy enough to publish it, and made plans to make it happen. 2019 was off to a weird, but great start. Then, we had a wedding. Mary got married. We laughed. We cried. We danced. Fun times. 2019 was rolling along just fine. As a family, we made a number of plans for the remainder of the year. We planned an epic road trip over the summer–up through Utah, Idaha, Wyoming, the Dakotas, and back to Amarillo. We planned a summer of weekly hangouts with our friends in the refugee community. We planned an office relocation. We planned a number of activities with our home church. We planned a couple home renovation projects. We planned a number of kids’ activities. We planned a 13th birthday getaway with one of our daughters. We had a lot of fun plans.
You guys, writing a book is hard work!
I completed the rough draft copy of the Struggle Bus book at the end of January and handed out copies to a few wonderful people. These wonderful people had a couple important jobs after reading my rough draft: 1) be honest with me as to whether or not I should move forward; and, 2) make sure that, if I move forward, nothing I wrote inadvertently brings shame upon my family.